Effective date: June 15, 2026
This Privacy Policy explains how ORWO Photolab GmbH collects, uses and protects personal information when you visit www.orwo.com.
This website is currently a temporary U.S.-facing information and launch page for the ORWO brand. It does not currently provide an online store, checkout, customer account or customer support portal. It includes a signup form for ORWO U.S. updates and marketing messages by email and, if you voluntarily provide your mobile number and consent, by SMS.
This website is operated by:
ORWO Photolab GmbHFor privacy-related questions, you can contact us at datenschutz@orwo.de.
We collect limited personal information when you visit this website or sign up for ORWO U.S. updates and marketing messages.
When you visit the website, technical information may be processed automatically to make the website available and secure. This may include information such as your IP address, browser and device information, access time, referring page and pages requested.
Depending on your CookieFirst choices and the technologies active on the website, we may also collect cookie IDs, online identifiers, interaction data, page-view data, referral or campaign data and similar information generated through cookies, pixels, local storage or similar technologies.
If you sign up for ORWO U.S. updates and marketing messages, we collect your email address and, if you choose to provide it, your mobile number. We also collect consent and subscription records. These records may include the date and time of signup, the consent text or version shown to you, the source page, the Privacy Policy version shown at signup, the Terms of Use version shown at signup, whether you signed up for email only or email plus SMS, your SMS opt-out status where applicable, and technical confirmation data such as IP address or user agent, if collected by our systems or service providers.
We use this information to document your consent and manage your subscription preferences, including unsubscribe requests, SMS opt-out requests and suppression lists.
We use personal information to:
We use your personal information only for the purposes described in this Privacy Policy and where we have an appropriate legal basis or business reason to do so, including your consent, website operation and security, compliance with law, and legal claims.
If you sign up for ORWO U.S. updates and marketing messages, we may send you emails about the ORWO U.S. launch, webshop opening, product availability, product information, promotional offers, discounts and other marketing messages relating to ORWO products and services.
If you voluntarily provide your mobile number and consent to SMS, we may also send you SMS messages about the ORWO U.S. launch, webshop opening, product availability, product information, promotional offers, discounts, cart/shop reminders and other marketing messages relating to ORWO products and services.
Consent to receive marketing emails or SMS messages is not a condition of purchase. Message and data rates may apply. Message frequency may vary.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in any marketing email or by contacting us using the privacy contact above.
You can opt out of SMS messages at any time by replying STOP, QUIT, END, REVOKE, OPT OUT, CANCEL or UNSUBSCRIBE, or by using any other reasonable method that clearly communicates that you do not want to receive further SMS messages from us.
After you opt out of SMS messages, we may send a one-time confirmation message confirming your opt-out, where permitted by law. The confirmation message will not contain marketing or promotional content.
Marketing emails and SMS messages will identify the sender and include contact or opt-out information as required by applicable law.
This website may use cookies, pixels, local storage and similar technologies.
Some of these technologies are strictly necessary to operate the website, maintain security, prevent misuse, process the signup form, record consent, manage subscription preferences, support unsubscribe or SMS opt-out functionality, and ensure the technical availability of the website.
Subject to your choices in the CookieFirst consent banner or privacy settings, we may also use optional cookies or similar technologies for analytics/performance, website improvement, functional/personalization purposes, advertising, retargeting, campaign measurement and similar marketing purposes.
The CookieFirst cookie list/cookie policy provides further information about the cookies and similar technologies used on this website, including their categories, providers and retention periods.
We may use service providers to operate this website, manage signups, record consent, send ORWO U.S. updates and marketing messages by email or SMS, process unsubscribe and SMS opt-out requests, maintain suppression lists, and protect the website against misuse or security threats.
These providers may include hosting providers, IT and security providers, cookie and consent management providers, analytics/performance providers, advertising and marketing technology providers, email marketing, SMS/mobile messaging and customer communication providers, consent and recordkeeping tools, and legal or compliance advisors.
ORWO Photolab GmbH is located in Germany. If you access this website from the United States, your personal information may be processed in Germany, the European Economic Area, the United States or other countries where our service providers operate.
Where required, we use appropriate contractual safeguards for service-provider processing and international transfers of personal information.
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.
Website access data is kept for a limited period needed for security, troubleshooting and operation of the website, unless longer retention is required for legal or security reasons.
Signup data, including email address, optional mobile number, consent records, subscription records and Terms of Use acceptance records, is retained until you unsubscribe, opt out or withdraw consent, unless we need to retain limited information to document consent, maintain suppression lists, comply with legal obligations or establish, exercise or defend legal claims.
If you opt out of SMS or unsubscribe from email marketing, we may retain limited information necessary to honor your opt-out, maintain suppression lists, document compliance and prevent further marketing messages to the relevant email address or mobile number.
Depending on where you live and which laws apply, you may have rights to request access, correction, deletion or a copy of your personal information, or to object to or restrict certain processing.
To submit a privacy request, please use the privacy contact above. We may need to verify your request before responding.
Depending on where you live, U.S. state privacy laws may give you additional rights regarding your personal information.
For this temporary landing page, we collect limited personal information, mainly website access data, email signup data and optional mobile number/SMS signup data. This may include identifiers, such as email address and mobile number if provided, internet or electronic network activity information, consent/subscription records, Terms of Use acceptance records and opt-out/suppression records.
Depending on your cookie choices and the technologies active on the website, we use this information for website operation, security, ORWO U.S. email and SMS updates and marketing messages, analytics/performance measurement, website improvement, personalization, advertising, retargeting, campaign measurement, subscription and opt-out management, compliance and legal purposes.
We do not sell personal information for money. If optional advertising, retargeting or similar marketing technologies are used, some U.S. state privacy laws may treat this as "sharing" personal information for cross-context behavioral advertising, targeted advertising or similar purposes. Where required, you may opt out or manage these choices through the CookieFirst settings or by contacting us using the privacy contact above.
We do not knowingly collect sensitive personal information through this temporary landing page.
To submit a U.S. state privacy request, please use the privacy contact above.
This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse or alteration. However, no website or internet transmission is completely secure.
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.